Finding the right B2B lead generation service in India can be a game-changer for your business. But with so many agencies promising “qualified leads,” “instant growth,” and “high ROI,” it’s easy to fall into the trap of hype and wasted budgets.
If you’re serious about scaling your business, you must ask the right questions before hiring any lead generation partner.
Here are the 10 most important questions to ask, along with what to look for in their answers.
1.What industries do you specialize in?
Lead generation is not a one-size-fits-all service.
A service that works for SaaS may not work for manufacturing, logistics, or healthcare.
What to look for:
- Industry experience (case studies)
- Familiarity with your target market
- Understanding of your buyer’s journey
Red flags:
- No industry focus
- Vague “we generate leads for everyone” claims
2.What is your lead qualification process?
Not all leads are equal.
A lead can be:
- Not interested
- Not budgeted
- Not decision-maker
- Not a good fit
A professional lead generation service will qualify leads using a clear framework like BANT (Budget, Authority, Need, Timeline) or CHAMP (Challenges, Authority, Money, Prioritisation).
Good answer:
- Clear qualification criteria
- Detailed lead scoring
- Verified contact data
Bad answer:
- “We generate leads, you qualify them.”
3.What channels do you use for lead generation?
The best agencies use a mix of channels:
- LinkedIn outreach
- Email marketing
- Content marketing
- PPC ads
- Webinars & events
- Cold calling
Look for:
- Channel diversity
- Customized strategy for your business
- Measurable results
4.Do you provide a detailed lead generation strategy?
A good lead generation service will not start without a plan.
They should provide:
- Target audience profile
- Ideal customer profile (ICP)
- Campaign strategy
- Timeline
- KPI benchmarks
Avoid:
- Agencies that “start immediately” without strategy
5.Can you show proof of results and case studies?
Proof is everything.
Ask for:
- Case studies with real numbers
- ROI examples
- Client testimonials
- Industry-specific results
Look for:
- Transparent reporting
- Before/after metrics
- Conversion rate improvements
6. What is your pricing model and contract terms?
Pricing can be:
- Monthly retainer
- Pay-per-lead
- Performance-based
- Hybrid model
Be careful if:
- They guarantee a specific number of leads without context
- They have long lock-in contracts
- They have hidden fees
Best practice:
- Short-term trial (30-60 days)
- Clear deliverables
- Flexible contract terms
7. How do you ensure data quality and compliance?
In India, and globally, data compliance matters.
Ask:
- How do they collect and verify data?
- Do they follow GDPR / local compliance?
- How do they manage opt-outs and consent?
Red flags:
- No data verification process
- Unclear compliance policies
8. What tools and technology do you use?
A strong lead generation service uses modern tools such as:
- CRM (HubSpot, Salesforce, Zoho)
- Email automation (Mailshake, Lemlist)
- LinkedIn automation (with ethical practices)
- Data tools (Apollo, ZoomInfo, Clearbit)
Good answer:
- Transparent tool stack
- Clear workflow and reporting
- Integration with your CRM
9. How do you handle follow-ups and lead nurturing?
A lead is rarely ready to buy immediately.
A good agency will have:
- Follow-up sequences
- Drip email campaigns
- Retargeting strategies
- Lead scoring and handoff process
Avoid:
- One-time outreach without follow-up
How will you report progress and communicate with us?
Communication is the key to a successful partnership.
Ask:
- What reporting frequency do you offer?
- What KPIs do you track?
- Who will be your account manager?
Best practice:
- Weekly updates
- Monthly performance review
- Transparent dashboards
FAQs (Frequently Asked Questions)
Q1: What is B2B lead generation?
A: B2B lead generation is the process of identifying and attracting business prospects who are likely to buy your products or services.
Q2: How much does B2B lead generation cost in India?
A: Costs vary widely depending on the industry, lead quality, and service model. Expect anywhere from ₹50,000 to ₹500,000 per month for serious campaigns.
Q3: How long does it take to see results?
A: Most businesses start seeing meaningful results within 6–12 weeks, depending on the campaign complexity and target audience.
Q4: Should I choose pay-per-lead or retainer model?
A: If you want predictable costs, choose a retainer. If you want performance-based risk, choose pay-per-lead. Hybrid models are also common.
Q5: How do I know if the leads are real?
A: Verify lead quality through:
- verified contact info
- company verification
- role validation
- budget & decision-maker confirmation
Questions & Answers
Q1:What are the best B2B lead generation services in India?
A: The best services have proven case studies, a strong qualification process, and a clear strategy tailored to your industry. Look for agencies with transparent reporting and real results.
Q2:How much do lead generation services cost in India?
A: Costs vary widely, but most agencies charge a monthly retainer or pay-per-lead model. A good lead generation campaign typically starts from ₹50,000 per month.
Q3:How can I generate B2B leads in India fast?
A: The fastest way is a combined approach using LinkedIn outreach, email marketing, and targeted content campaigns. A professional lead generation agency can help scale this quickly.
Q4:What questions should I ask a lead generation agency?
A: Ask about their industry experience, lead qualification process, pricing model, data compliance, reporting, and proof of results.
Q5: How long does it take to see results from lead generation services?
A: Most businesses see measurable results within 6–12 weeks, depending on the target market and campaign strategy.
Final Thoughts
Choosing the right B2B lead generation service in India is one of the most important decisions for business growth. Asking these 10 questions will help you avoid poor partners and find a team that delivers real results.
If you want a personalized consultation or a free audit of your lead generation strategy, simply click the enquiry link and we’ll guide you.
